I can attest to the fact that owners of other luxury brands migrate to Tesla slowly but surely. I’m a member of 🏀 group composed of about 40 active weekend warriors. When I joined the group in 2018, I was the only Tesla owner. Now 70% of them own Teslas & a few more may switch… https://twitter.com/i/web/status/1681334331921534976

Sawyer Merritt: In the luxury brand segment, in the first four months of 2023, fewer than half of households bought the same brand when they returned to market. Only Tesla bucked that trend, with 68% of its owners buying another Tesla.

7.5% of BMW households migrated to Tesla in 2023 compared… https://twitter.com/i/web/status/1681314182120210435

via Twitter @Ray